Every year the IFRC celebrates World First Aid Day. The goal of the campaign is to promote and encourage people to get trained in first aid and make the world a safer place. The 2020 campaign focused on basic first aid techniques, how to prepare a first aid kit, and how to navigate administering first aid in the context of a pandemic.
All images © IFRC
The campaign
- Produced illustrations and infographics which could be translated and adapted for local audiences by national societies.
- Created social media assets which were translated into 4 languages and made available as Canva templates so that national societies could adapt for their audiences.
- Produced instagram story infographics to communicate the theme of the campaign and convey important first aid information
