Every year on 8 May, the IFRC and ICRC celebrate World Red Cross and Red Crescent Day in order to showcase the work that is done through the Red Cross and Red Crescent movement. The theme for 2022 was "Be Human Kind" - a campaign highlighting individual acts of kindness around the world.

The project

The design is centred around a camera's viewfinder putting acts of kindness in the frame. The colour palette and photo filters are based on lomography - a style of photography using simple film cameras and shooting from the hip.

The campaign deliverables: 

  • Branding for the campaign which includes photo filter templates on Canva to be used by national societies and adapted to their local audience
  • Social media post templates in 4 official IFRC/ICRC languages: English, French, Spanish and Arabic
  • Facebook photo frame with the campaign branding so people can add the "Be Human Kind" branding to their profile picture
  • Instagram stories with images from the campaign and text explaining the concept
IFRC world red cross and red crescent day twitter post design
IFRC world red cross and red crescent day twitter post design in Spanish
IFRC world red cross and red crescent day twitter post design in French
IFRC world red cross and red crescent day twitter post design in Arabic
IFRC world red cross and red crescent day instagram story design
IFRC world red cross and red crescent day instagram story design
IFRC world red cross and red crescent day instagram story design